Contextual Advertising For Bloggers – Ethical Practices and Relevance

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“Bloggers must mark sponsored content to keep ethical standards and readers’ trust,” said Ivan Dodig, editor of The Art of Tourism. “With unmarked sponsored content, you push your audience away.”

The disclosure format you use doesn’t matter, and it “could be in the form of a banner, or just a text note”, as Dodig says, as long as you let your readers know about the nature of those links.

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Ivan Dodig
Hercegovac. Turistički novinar. Diplomirani turizmolog. Piše. Bavi se novim medijima, putuje. Voli konstruktivan dijalog.
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Contextual Advertising For Bloggers – Ethical Practices and Relevance